the stories and creations of artisans
My Latest Preserves
  • Introducing Maman NYC Image


    Introducing Maman NYC

    Once upon a time (two months ago) we wandered outside our SoHo offices and stumbled into heaven: It’s decorated like the French country house you’ve only seen in movies, and it has this uncanny ability to constantly smell like freshly baked croissants. We needed to know the people behind this beautiful creature. And now, we have to share their story—introducing Maman NYC.

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  • Denim Therapy Image


    Denim Therapy

    Living in Venice Beach, California, Erin Feniger frequented Gjelina for her morning coffee: “I would see this girl—think Erin Wasson—who literally got out of the water from surfing and threw on her paint clothes, because she’s an artist. She’d be wearing her boyfriend’s old Levi’s that had paint everywhere, a white tank top, no bra, and hair with that perfect wave,” she describes. We can all imagine this girl. “I’d be looking at her thinking, ‘I just spent five hours trying to look like that and I don’t,’” Erin says.

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  • Letter from the Editor Image

    Letter from the Editor

    Letter from the Editor

    Sitting down to write this editor’s letter has been the hardest thing I've done yet on my Preserve journey. I’m more intimidated than I should probably admit. I’m no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat. I am hungry, though...and not just for enchiladas.

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  • Preserve Dreams Image


    Preserve Dreams

    A film by Bryan Rowland.

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  • Game of Throne Image


    Game of Throne

    Meet the men of Throne: Travis Alexander, Greg Mills, Joe Casale, and Zack Sears.

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  • Go Green Image


    Go Green

    Okay. So green is not your color. But that doesn’t mean you should cut it out of your life completely. We’re longtime fans of sporting our greens in smoothies, so we caught up with Chef Hung to whip something together that looks green, but definitely doesn’t taste green.

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  • Eye Candy Image


    Eye Candy

    There has been a controversy in the Preserve office and we have to set the record straight. It’s flickering and shimmering and really, really, pretty, but what exactly is druzy? Debate topics include whether or not it’s real (it is), and how exactly to pronounce it (pssst—it’s like drew-zee), and just how on Earth is it so freaking sparkly?  Somebody went so far as to try to scrape off the top. We’ve never seen anything like it. Druzy—it’s a doozy.

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  • In God We Trust Image


    In God We Trust

    We held our very first social contest on Twitter a couple weeks ago. It was inspired by In God We Trust’s Sweet Nothings necklaces and Blake’s cookie recipe. We asked our followers to send us their cheekiest one-liners, and the winner would be made into an exclusive necklace for Preserve x In God We Trust. The contest was scary and exciting and we were shocked and amazed by the response. So we went out to Brooklyn to meet Shana Tabor, founder of IGWT. She was everything we hoped for—and more—and coincidentally, she was elbows deep in our new necklaces upon our arrival.

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